Tuesday, October 22, 2013

Are you marketing your products properly?


        I found that the question of the this post seemed to be very important. Since we started Phat and Phabulous by Design, LLC.  I have tried several ways of attempting to market our bath and body products and our Bed Rox Lingerie line.
        The websites for our products are www.phatandphabulousbydesignllc.com  and www.SamanthaPlace.net. Now I will admit I have a lot of things on my plate  and so does my partner Tonya Wilson. But we always make time to  bounce new ideas off of each other.
      We are doing well with our bath and body products its the  lingerie that we are struggling with we've done contests on the our sites we have tried just plain advertising. But I think we have to come to a point that maybe we need some extra help.
    We are just starting out, we don't have the available funds for our advertising so we use the poor man's version and so far we are its working very slowly. I think the slow activity of the lingerie is because we don't have them in our hands. We are in the process of ordering more items to market them to the best of our ability. But what I learning in my Marketing class is that I have to be familiar with the 4 p's  Product, Place, Promotion and  Price in this very same group. The four  P's really opened my eyes to what I was calling marketing.
Product is the product you are selling.
Place is where you are selling your product
Promotion how are you promoting your product what channels are you using.
Price how you price your product is it competitive?





No comments:

Post a Comment