As you know we decided to restructure our company. Rebranding is a very important move to make when you feel that it's needed. Let's first discuss rebranding- changing the corporate strategy. So I need to talk about Phat and Phabulous by Design, LLC strategy would be to focus on our marketing positions, competitive moves and business approaches. How do we arrive at the strategic choices Trial and error 2. Strategic thinking on the part of key executives and their appetite for risk taking. 3. Decisions based on analyst of the company situation.
Let's cover good Strategy Making really need to be examined especially when finding ways to compete differently with our rivals. 1. Appealing to buyers in a way that set a company apart from rivals particularly when it comes to doing what rivals don't do or can't do. 2. Staking out a market position that is not crowded with other strong competitions.
So when thinking about Phat and Phabulous Soaps it becomes very important that we know who and what our competition is doing and how can we find another way to set ourselves apart from them. So I would think it would be important to find out what are Value proposition: P& P Soaps has the value proposition of assisting customers clearly understanding why it is important to take care of their skin and skin cells by: 1. Providing excellent customer service. 2. Providing information about the benefits of the products. 3. We take pride in knowing that our products get results.
As we continue to impress upon ourselves how this can make us or break us in the soap industry. Phat and Phabulous Soaps understands that we have to be serious about how we target market, market analysis those will crucial roles in our success.
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